The European Talent Exchange Programme (ETEP) was introduced in 2003 to make the ‘exchange’ of European artists across Europe possible on a greater scale than ever before. An initiative of ESNS, ETEP facilitates the bookings of European acts on festivals outside their home countries and generates extensive media exposure for these artists in cooperation with the European Broadcasting Union (EBU), export offices and local media. This way, ETEP aims to give a boost to the international careers of European artists.
WHY IS THERE A NEED TO EXCHANGE EUROPEAN ARTISTS?
ETEP was implemented because of the great difficulties that European pop music experiences in international promotion and distribution. Historically, Anglo-American repertoire has been the main focus of professional music distribution and promotion. Despite its great diversity and quality, European music has lagged behind. Therefore, ETEP was initiated to stimulate cooperation on the cultural, business and media level in the European music industry in order to develop a solid network to promote, support, motivate and encourage the free flow of creative European music talent across the continent.
Since the start of ETEP in 2003 a total of 3518 shows by 1254 European artists from 32 countries were presented at 103 ETEP festivals (2003 – 2017). Over those years acts such as Ásgeir, Aurora, Benjamin Clementine, Birth of Joy, Blossoms, Coely, Dua Lipa, Ewert and the Two Dragons, Hozier, Ibeyi, Jaakko Eino Kalevi, Jungle, MO, Seinabo Sey, SOAK, Vök, Years & Years have kick-started their European careers with help from the ETEP programme.
Since January 2017 the ETEP results are also embedded in the European Border Breakers Charts (EBBC) developed by ESNS. The ETEP charts add a visualization of live performances of emerging acts throughout Europe and are therewith one of a kind.