Managers Exchange


Westway LAB Guimarães is Portugal’s first professional music conference, and also an artist residency showcase festival. After having completed its second edition in April 2015, and having partnered with BIME, Bilbao International Music Experience, on a communication basis, from the professional interaction that took place in the Westway LAB’s PRO conference it became apparent that Portuguese music professionals would benefit from professional development workshops so as to be more empowered and better prepared for international interaction with their peers; the same goal that BIME also wants to achieve for the Basque region where BIME is held each year.

Objectives: Training & Education, Internationalization, Mobility

Lisbon Workshop Day One: Centro de Inovação da Mouraria

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April, Wednesday 13th

9:00 – 10:00 Registration / Meet and Greet Morning Coffee

10:00 – 10:30 Introductions & Networking

10:30 – 11:00 Setting the Agenda: Management Topics per Session

11:00 – 12:00 Expert Presenter:

Keynote address from Charles Caldas / MERLIN network

12:00 – 13:00 Music Management: Short & long-term strategic planning

From development to management: duties & responsibilities, skills & competencies; leadership & teamwork; negotiating management agreements & services.

13:15 – 14:45 Lunch

15:00 – 16:30 Export, Ready? 

International opportunities: overview of key foreign territories & markets; incentives & relationships; planning & preparation; showcase events & support services.

17:30 – CP Train to Guimarães: Open discussion on Crossing Borders & regulations, documentation and tax issues

Guimarães Workshop Day Two: Palácio Vila Flor

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April, Thursday 14th

9:00 – 10:00 Registration / Morning Coffee

10:00 – 11:00 Artist & Manager Relationship

Contractual relationships; communications & decision-making; revenue stream sharing; royalty statements & money management.

11:00 – 12:00 Festivals Panel Presenting new showcase festivals from Europe

12:00 – 13:00 Audience & Fan Base Development

Your digital presence: social media migration & websites; tools & services; PR & media relations; live, recorded content & merchandising strategies; fan requirements & behavior; principles of community engagement; challenge & engagement; client / fan relationship management; direct to fan campaigns; expectations, results & priorities.

13:00 – 14:00 Lunch

14:30 – 15:00 Music Publishing Overview & Rights Revenue Streams

Working with Collecting Societies; mechanical & performance royalties; sync & graphic rights licensing; negotiating writer/composer publishing agreements.

15:00 – 16:00 The Rights Panel: Q&A with Charlie Phillips, WIN

16:00 – 17:00 Recommendations & Best Practices Roundtable

What Makes a Good Music Manager? one of the most difficult roles in the music industry today – across all elements – is that of the music manager. But they are at the epicenter of artists’ careers and, in many cases, when one gets involved, that is when the development truly progresses.

18:00 Artists in Residency TALKS

20:00 – Cocktail Networking – open to additional professionals from hosting country including all national and international Westway LAB PRO delegates.

About BIME:

BIME is the first conference to focus on Music, New technologies, Gaming and New Revenue. There are no other conferences in Europe that explore the relationship between music and gaming, as well as debates concerning new revenue models that are changing the modern music landscape. BIME also has a large focus on the Latin-American Music Industry. This is accompanied by BIME Live, a citywide festival held in Bilbao featuring, in 2.014, Placebo, The National, Macy Gray, The Kooks, Basement Jaxx, Thurston Moore, Manic Street Preachers or Mando Diao…

About: Westway:

Westway LAB is Portugal’s first PRO music event, combined artist residencies, showcase concerts and Portugal’s first PRO music conference to have joined the ETEP network (European Talent Exchange Programme). Is it held annually in the city of Guimarães, Portugal’s first capital city, and co-organized by the AMAEI, the Portuguese Independent Music trade association, and A Oficina (Municipal Co. of the City of Guimarães). Westway Festival has debuted international artists in Portugal such as Blaudzun, My Baby, The Membranes, Young Karin and many of the residency artists come to Portugal for their first time as well.

The BIME-WESTWAY MANAGERS EXCHANGE thanks the support of Etxepare Basque Institute:

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Westway Lab Festival is a collaborative platform, a living and organic laboratory, of experimentation and stimulus to creativity whose goal is to bring together, in the same city, acclaimed and emerging, international and national, innovative and purists artists during a period of music creation, video, urban interventions, architecture and thought played out through the development of activities such as artistic residencies, creative ateliers, showcases, concerts and talks.

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